Did you know that 70% of small business websites do not have a call-to-action? We recently completed a website analysis study on hundreds of small business websites that uncovered this frightening statistic. 70% of the websites we analyzed led us to the back button because we didn’t know what to do next. Right now, you might be losing business to competitors that have a clear call-to-action on their website.
When was the last time you did a website analysis to check-up on your website? Imagine completing a simple website analysis checklist to ensure your websites ability to consistently convert visitors into actual leads.
Why Do a 10-Point Ultimate Website Analysis Checklist?
When you complete this checklist, you’ll learn how to pick the “low-hanging fruit”. Then, you’ll learn how to focus on continuous results to ensure consistent increases in traffic and conversions from your website. Your visitors will stop hitting the back button and choose you rather than your competition.
Here is the ultimate 10-point website analysis checklist that will help you convert your website from a simple brochure into a lead generating machine.
Is your website mobile-friendly? Nowadays, it’s critical to be mobile friendly. 60% of all searches are on mobile devices. If you’re not mobile-friendly, Google is blocking you from 60% of all searches. Finding out if your website is mobile-friendly is easy. Just go to Google’s mobile-friendly tool and analyze your website.
#2 Clearly Stated Product / Service and Benefit
Does your website clearly state what you do and the benefit? Check out Steve Krug’s book on website usability, “Don’t Make Me Think”. He states that when people get to your website, they should be able to “get it – what it is and how to use it – without spending any effort thinking about it.” Use the old adage, “keep it simple stupid.”
This exercise is going to take some thought. We recommend getting an outsiders opinion to get an unbiased view of your website. Or you could even put out a survey to customers and ask them what they think.
Keep in mind that the primary purpose of a website is to tell visitors 3 things: Here’s what we do. This is what it will do for you. And here’s what to do next.
#3 Clearly Stated Call-to-Action
Does your website have a clearly stated call-to-action on every page? If your website doesn’t clearly state what to do next, visitors will leave immediately. (Back is the most-used button in all web browsers.)
#4 Lead Capture Form
Does your website have a lead capture form? Remember that the primary purpose of a website is to capture leads you can follow up with later.
We’ve found that the best way to capture leads is to give value in exchange for their contact information. People are hesitant to give their email to anyone. However, if you give them something useful (like a free website analysis checklist), then they’re more likely to share their information.
#5 On-Page Optimization
Is your website optimized with the basic on-page optimization tags? For example, does your title tag contain keywords, or is it just the name of your company? (Or worse yet, does it just say “Home”?) Other basic on-page elements to have keywords in are: heading tags, Meta description, and alt attributes,
#6 Analytics Installed
Do you have any analytics software installed on your website? If not, how do you know what’s working? Google analytics is free and they provide a ton of free guidance on how to use it. It’s a great tool to understand where people go on your website, how long they stay and what they do.
#7 Sitemap Installed
Do you have an XML sitemap properly installed on your website? A sitemap allows search engines, like Google, to search and index your site. If you don’t have one, or if Google can’t find it, then they won’t index your site and nobody will find you!
#8 Blog Presence
Does your website have a blog? Blogging is your biggest opportunity to get more leads and improve your search results. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. We recommend blogging at least once per week.
#9 Social Media Presence
Are their links to and from your social media pages? Some people don’t think of social media as part of their website, but it is. It’s an extension of your website. And social media is a great way to get visitors to your website.
Are you consistently adding content to your website and is it relevant? Is your content benefit driven or is it just you bragging about yourself?
The key thing to take away from this 10-point website analysis checklist is to clearly tell website visitors 3 things:
- This is what we do.
- Here’s what it will do for you.
- And here’s what to do next.
Completing this checklist should take you a few hours, but you’ll find that it will be worth every second.
If you prefer to save time and get a professional opinion (or maybe you don’t know how to check if your XML Sitemap is installed correctly), check out our free website analysis tool.
We go through this 10-point checklist for you. We then send you a custom report that will uncover how to make your website stronger and how to generate 10x the leads.
To your continued success,