Did you know that 70% of small business websites make the exact same mistake? A mistake that is preventing them from getting 10x the results from their website. The #1 mistake is: Their message is not clear. Is your website making the same mistake and losing customers to the competition? Use this website analysis checklist to help you quickly get more traffic, qualified leads, and conversions.
Let’s start with why you have a website in the first place. The primary purpose of your website is to tell visitors three things.
First = Here’s what we do.
Second = Here’s what it will do for you.
Third = This is what to do next.
Clarify your message quickly so that visitors actually convert into customers!
We recently completed a website analysis study on hundreds of small business websites. The most frightening statistic of all was that 70% of the websites we analyzed led us to the back button. Mostly because their message was confusing and we didn’t know what to do next.
Right now, you might be losing business to competitors that simply have a clear call-to-action on their website. Even if your website is the most beautifully designed website in the world, you will lose every single time to a website that is clear.
People buy clarity over design every single time! They want to know what they’re getting and how it benefits them.
When was the last time you did a website analysis to check-up on your website? Is your message clear and can your prospects even find you?
The 10-Point Website Analysis Checklist
This simple website analysis checklist will help you to ensure your website gets traffic and consistently converts visitors into actual paying customers.
When you complete this checklist, you’ll learn how to pick the “low-hanging fruit” and get a few quick wins to grow your business. Then, you’ll learn how to focus on continuous results to ensure consistent increases in traffic and conversions.
Your visitors will stop hitting the back button and choose you rather than your competition.
The ultimate 10-point website analysis checklist will help you convert your website from a simple brochure into a conversion marketing machine!
(Tip: Don’t miss out on #8 – your biggest opportunity to get more leads and improve your search results.)
Point #1 = Clearly Stated Product / Service and Benefit
Does your website clearly state what you do and the benefit?
When people get to your website, they should be able to “get it – what it is and how to use it – without spending any effort thinking about it.” When creating content for your website, use the old adage, “keep it simple stupid.”
This exercise is going to take some thought. We recommend getting an outsiders opinion to get an unbiased view of your website. Or you could even put out a survey to customers and ask them what they think. We use a tool called Typeform to create surveys, quizzes, and even qualification questionnaires.
Keep in mind the primary purpose of a website mentioned earlier. To tell visitors 3 things: Here’s what we do. This is what it will do for you. And here’s what to do next.
Point #2 = Clearly Stated Call-to-Action
Does your website have a clearly stated call-to-action on every page?
If your website doesn’t clearly state what to do next, visitors will leave immediately. “Back” is the most-used button in all web browsers. So tell visitors what to do. You can even challenge them by giving them a gentle nudge like Bill Burr does here:
Point #3 = Lead Capture Form
Does your website have a lead capture form? What’s the point of your website if don’t capture leads that you can follow up with later?
We’ve found that the best way to capture leads is to give value in exchange for their contact information. People are hesitant to give their email to anyone. However, if you give them something useful (like a free website analysis checklist), then they’re more likely to share their information.
Point #4 = On-Page Optimization
Is your website optimized with the basic on-page optimization tags?
For example, does your title tag contain keywords, or is it just the name of your company? (Or worse yet, does it just say “Home”?) Other basic on-page elements to have keywords in are: heading tags, Meta description, and alt attributes.
If your site is on WordPress, we recommend an easy-to-use plugin called Yoast.
Point #5 = Mobile-Friendly
Is your website mobile-friendly?
Nowadays, it’s critical to be mobile friendly. 60% of all searches are on mobile devices. If you’re not mobile-friendly, Google is blocking you from 60% of all searches. Finding out if your website is mobile-friendly is easy. Just go to Google’s mobile-friendly tool and analyze your website.
Point #6 = Analytics Installed
Do you have any analytics software installed on your website? If not, how do you know what’s working?
Google analytics is free and they provide a ton of free guidance on how to use it. It’s a great tool to understand where people go on your website, how long they stay and what they do.
Point #7 = Sitemap Installed
Do you have an XML sitemap properly installed on your website?
A sitemap allows search engines, like Google, to crawl and index your site. If you don’t have one, or if Google can’t find it, then they won’t index your site and your customers will NOT find you!
Point #8 = Blog Presence
Does your website have a blog?
Blogging is your biggest opportunity to get more leads and improve your search results. Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. We recommend blogging at least once or twice per month.
Point #9 = Social Media Presence
Are there links on your website to and from your social media pages?
Some people don’t think of social media as part of their website, but it is. It’s an extension of your website. And social media is a great way to get visitors to your website.
Point #10 = Content
Are you consistently adding content to your website and is it relevant? Is your content benefit driven or is it just you bragging about yourself?
Don’t shoot the messenger, but people really don’t care about you. They care about how your product or service can help them survive or thrive. So make sure every single word and image on your website is about your customer, not about you!
The key takeaway from this 10-point website analysis checklist is CLARITY. Clearly tell your visitors 3 things:
- This is what we do.
- Here’s what it will do for you.
- And here’s what to do next.
Completing this checklist should take you a few hours, but you’ll find that it will be worth every second.
If you prefer to save time and get an expert opinion, simply click the button below to start a conversation with one of your Certified Guides.
We will go through this 10-point checklist with you and quickly help you get the results your business deserves. Start a conversation and grow your business!
To your continuous success,