How much does a website cost? That’s a question we all want answered, but get hundreds of different answers. And nobody likes finding out that they paid way too much for something they could have gotten for way less. After reading this short article, you’ll know how much you should pay for a website worth visiting.
No matter what industry you’re in, your website is important. Your website is so important, in fact, that a Stanford University study concluded that 75% of people judge the credibility of a company based on its website.
Most business owners know their website is important, but don’t know how much to pay for it. I get asked the “how much’ question every day.
The answer is: it depends.
I know nobody wants to hear that, but the fact remains that It depends on the needs of your business, your industry, the objective of your website, your customers needs, and a variety of other factors (such as your budget).
However, in this article, you’re going to discover what you should pay for your website and avoid over-paying for stuff you don’t need.
What’s the Purpose of Your Website?
In order to get a range of how much you should spend on your website, it’s important to understand why you have a website in the first place. I believe the primary purpose of your website is to tell visitors 3 things:
#1 = Here’s what we do.
#2 = Here’s what it will do for you.
#3 = Here’s what to do next.
People visit your website for different reasons. Some people already know you and simply want your address or to check your menu. Others are searching for something that your business might be able to help them with. And some of your website visitors are referrals that are researching the credibility of your company.
If your website doesn’t clearly tell visitors the “3 things”, they’ll click the Back button and go to a competitors website that looks more credible.
How Much Should Your Website Cost?
You do Not have to over-pay for your website! I see intelligent business people getting scammed all the time simply because they don’t know what’s fair and what’s not.
That’s understandable. You have a business to run. You’re the expert in your field and don’t have the time to learn everything about website design and online marketing. However, if you choose to stay ignorant about your website and online marketing, you’ll end up overpaying for a lousy website and you will lose.
3 Website Cost Ranges
Let’s dive into some real numbers. The following 3 ranges are for small and medium sized businesses: (Note: these ranges are also applicable if you want to improve an existing website)
Range 1: Basic Website = $100 to $500
If your business is a one-location florist, then all you need is a basic website that locals can find when they search for a florist in your area. A basic website shouldn’t cost you more than $500. You can even get a good looking website at Squarespace for $8 per month.
If you’re on a tight budget and your website just needs to say what you do and capture leads, then you’re in this range.
Range 2: Intermediate Website = $1,500 to $3,000
Maybe your business needs more than just a basic website. Perhaps you need things like: landing pages, CRM integration and a lot of content to deliver your message. If so, then Squarespace probably won’t cut it.
If you’re still on a tight budget, but need some help with the more technical aspects of website development, then you’re in this range.
Range 3: Performance Website = $3,000 to $10,000
What If you need everything an intermediate website does, but also need e-commerce functionality, even more pages of content (maybe for each location) and everything designed from scratch.
This range is where most small and medium sized businesses overpay. They have the budget, but don’t know that they can get what they need for much less than the $50,000+ proposals they’re getting from the other agencies.
Your Website is Never Done
Keep in mind that these ranges are for building a new website or refreshing an existing site. Once your website is ready to go and you launch it to the public, then the real work begins.
That’s when the difficult task of getting traffic to your website starts. Oh, and then you have to figure out how to convert traffic into qualified leads and those leads into customers. But let’s not put the cart before the horse. Just keep in mind that you can’t ignore your site once it’s launched.
Hopefully you have a better idea of what a website costs. There’s nothing worse than paying $100 for something only to realize that you could have gotten the exact same thing for $40. You can prevent that from happening by making informed decisions.
If you have any questions, or have anything beneficial to add, feel free to comment below.
If you already have a website and want to find out how to generate more traffic and leads, check out our Free Website Analysis Tool. Our consultants will analyze your site and deliver a report with actionable recommendations to get a few quick wins.
To your continued success,