Sony Corporation just got hacked in a big way recently. (The Sony quote is from one of my favorite movies: Crazy People with Dudley Moore. Here’s a link to the Sony ad – the ad starts at 1.45)
With all the cyber attacks and other scams going on, there are a lot of issues with trust nowadays. Can you trust that website with your personal information? Can you trust that contractor with your house? Businesses have the same problem. What can they do to protect themselves from getting hacked? And what can they do to show their customers and prospects that it’s safe to do business with them?
Why You Should Keep Reading
- You’re going to learn several tactics to minimize the risk of getting scammed.
- You’re also going to learn how to keep your information safe.
- You’re going to learn how to avoid the massive pain of getting hacked.
- You’re even going to learn ways how you can increase
“Confidence you can sign for, Trust you have to build.” (A brilliant quote from my uncle that I used in a previous blog about trust and content marketing) From the consumer point of view, you can sign an agreement and gain confidence that you are going to get what you paid for. However, as you’ve seen with the most recent hack against Sony and even a TV show about contractors screwing people over, you’re not safe with just a signature.
So what’s a consumer to do?
There are many things you can do to protect yourself.
- Cyber Insurance: Protect yourself before you become a victim by insuring against potential loss. I highly recommend Dexter & Company. I have it with them and didn’t pay anything extra because I wrapped it into my existing insurance.
- Vendor Insurance: Does the business you’re looking to work with have insurance? This is especially true if people will be on your property. Make sure they have adequate coverage.
- Common Sense: There are a lot of shysters out there that are very good at looking the part, but if someone tells you to send cash before you get the product…don’t do that.
- Certified Websites: Make sure the websites you visit are certified. Especially if you’re entering any important information. Look for certifications like:
- SSL Certificate from a company like Symantec (formerly VeriSign)
What Can Businesses Do?
Unfortunately, it’s not a question of if your business will experience a cyber security breach, as much as when. (Source) Here are 2 more tips.
- Avoid The Pain of Getting Hacked: You get auto insurance, life insurance, and liability insurance. Why not get Cyber Liability Insurance?
- Gain New Customers by Display Credentials: Show your website visitors that your site is secure by displaying any credentials you have. Help them feel safe. A credential could be anything from a SSL Certificate to an agency affiliation or even a link to your Better Business Bureau standing.
The more your customers and prospective customers trust you, the more they’ll buy from you. It’s as simple as that.
If you’d like to get a 3rd party view and find out if your site is trustworthy, get your free Website Analysis. It’s a 10-point snapshot of your current online assets followed by 3 suggestions on how to make immediate improvements.
To your continued Success,