Breaking Bad is widely regarded as one of the greatest television series of all time. So what exactly does a TV show about a meth-cooking, high school chemistry teacher have... read more →
You can create great content marketing that gets results by appealing to purpose. (Not sure that’s what George Carlin meant in his quote, but close enough to work) Tip #1:... read more →
Imagine for a moment Jerry Seinfeld walking into your office and saying, “You need a content marketing strategy and I’m here for the day to help you come up with some... read more →
Guess what? Your business isn't about you. After months or even years of building a brand and chasing down leads, you're faced with a stack of one-time-only clients and a... read more →
A few days ago, one of my soccer teammates (an electrician) asked me an interesting question about content marketing. He knows I’m in the business, and that a few of... read more →
You’ll end up like the guy Mike Tyson just knocked out of business. Blockbuster failed because they didn’t adapt to the modern methods of content distribution like Netflix, Amazon and... read more →
