If you’ve read an article about content marketing in the past 12 months, just one, then you’ve heard the phrase, “content is king.” (I actually believe that context is king, but let’s table that discussion for another day) Your clients crave valuable (and actionable) content so let’s talk about how Woody Allen creates content. Yup, that’s right, Woody Allen.
Woody Allen is 78 years old. He’s written and directed over 40 films as well as written numerous screenplays, books, plays, stand-up comic acts, the list goes on. The first movie he wrote, What’s New Pussycat, came out in 1965 when he was about 30 years old. Since then, he’s consistently written (and directed most) about 1 film every year. Like his movies or not, that’s an incredible amount of consistent production.
How’d he do it? Is he just naturally gifted? I don’t think so. In a 1980 interview, he said, “If you work only three to five hours a day you become very productive. It’s the steadiness of it that counts. Getting to the typewriter every day is what makes productivity.” Perhaps he is naturally gifted, but I prefer to believe that he chose to focus on what he was good at, what he loved and then he worked really, really hard at it.
And perhaps his most famous quote, “80% of success is just showing up.” Maybe you’re asking yourself what Woody Allen has to do with your business and growing your business by creating great content.
The reason is simple. You will get more attention from your clients, and if distribute your content correctly and follow up, you will strengthen relationships with your current clients. You will get more Business Now, Business Later, Keep what you’ve got and Get More Referrals.
“I have no idea what I’m doing. But incompetence has never prevented me from plunging in with enthusiasm.” – Yet another gem from Woody Allen. When I meet with businesses, I hear the same objections over and over again. I don’t have time…don’t know what to write about… and I don’t know what I’m doing. Woody Allen sums it up nicely right there. Woody Allen films aren’t for everyone, he knows who his target market is, but he doesn’t let any excuses get in his way – You should do the same – Just plunge in with enthusiasm.
Content Marketing Tips
Now you might be saying, “OK Mingle Media guys, I get it. Content creation is important. What do I do next?”
First, you already have the content, you just need to organize it. Second, set up some time every day, could be just 15 minutes, to organize that content. Then, go ahead and plunge in with enthusiasm.
“Money is better than poverty, if only for financial reasons.” That’s right Woody! It sure is.
To your continued success,
Hendrik de Vries