You’ll end up like the guy Mike Tyson just knocked out of business. Blockbuster failed because they didn’t adapt to the modern methods of content distribution like Netflix, Amazon and even Redbox. Small business content marketing is difficult. We’re here to help.
Content Marketing Will Get You Leads
Content marketing costs 62% less than traditional marketing and generates about 3 times as many leads. (Source) How many letters do you receive in your mailbox (snail-mail mailbox, not email inbox) from local insurance agents or real estate agents? How many of them do you save and call them back? I get about 5-6 per week and throw all of them away. Well, that’s not 100% true, I actually save them and email them back telling them that there’s a better way and that I can help them.
The problem is that getting people to change is close to impossible. You can only change yourself, so showing stats like the one above and this one are the only way to perhaps help small businesses adapt: The average cost to generate a lead through inbound marketing ($143) is about half the average for outbound marketing ($373). (Source)
How To Get More Leads
So how does a small business avoid the mistakes that Blockbuster made and sidestep going out of business? Use the 3-legged stool of inbound marketing to not only avoid going out of business but also thrive and dramatically increase production (all while reducing costs!)
- Blogging: Your business should put out at least one great blog per month. Go here to learn how to prove the ROI of Content Marketing.
- Social Media: The job of your website is to capture leads you can follow up with later. The job of social media is to get people to your website so you can capture those leads. Facebook, LinkedIn, Twitter and perhaps Pinterest are the most important social media sites right now (depending on your industry).
- Email Marketing Automation: Once you’ve gained the permission to email people and built your list, then start sending them useful emails with valuable content, and of course include a call-to-action in every email. Go here to learn more about how to mine gold with email marketing.
The businesses that have the foresight to use these systems will be the businesses that are thriving in 5 years. The ones that don’t, well, you saw what happened to Blockbuster.
If you need a bit of help figuring out where you are now, get a free Website Analysis. It will show you how to pick the ‘low-hanging fruit’ and get a few quick wins.
To your continued success,